A TRUE FAMILY STORY
 

RICART HISTORY

In business, every piece of the machine (like people) relies on all other pieces working in harmony. Keep it moving and well-oiled and your machine will continue to perform efficiently!

 

The Beginning

How does one man convert his dream into a multi-generational success story?

This is how…

It was early in the 1950's in the small town of Canal Winchester, a small distant village south and east of Columbus Ohio.  The days drifted by in the post-war economy which had brought a flurry of growth to the area.

Many small businesses made up this town. They were family-owned and served the area with traditional values. Solt Ford was a small auto mobile dealership in this town. They were completely content with selling a handful of Ford cars and trucks to the surrounding community.

Read the full story below

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Ricart History Timeline

Below is a visual timeline that you can scroll through. Click on the image for a larger version. Although this represents milestones in the history of the Ricart dealership, there are MANY more events to be displayed!

Place mouse over Timeline images and scroll to the right to see more
 
 

The Ricart Story

How does one man convert his dream into a multi-generational success story?
This is how…


It was early in the 1950's in the small town of Canal Winchester, a small distant village south and east of Columbus Ohio.  The days drifted by in the post-war economy which had brought a flurry of growth to the area.

Many small businesses made up this town. They were family-owned and served the area with traditional values. Solt Ford was a small auto mobile dealership in this town. They were completely content with selling a handful of Ford cars and trucks to the surrounding community.

Enter Paul Fredrick Ricart.

Skip to a new era in automotive for Columbus, Ohio…Fred and Rhett Ricart!


Introduction of a new generation…Rick and Jared Ricart


The Ricart dealership is gaining momentum as the authority in automotive and community relations. They are continuing to set examples for other businesses and show no signs of slowing down on their progressive leadership path. Ricart has had a sustainable growth pattern and is looking forward to applying their PASSION to the future of the automotive industry.

For a tour or details on available classes at Ricart University,
please contact learn@ricart.com


 

Fred Ricart (Son of the founder Paul F. Ricart) left his mark on Central Ohio and the Automotive industry with some imaginative TV commercials! The creativity in his commercials allowed Fred to achieve the status of "celebrity" and his "aw-shucks" attitude gave him an approachable persona. Add to all of this, his scientific approach to production and placement, and you have the recipie for success!

Here is a scrapbook of just a few of the countless spots that Fred produced from the 1980's trough the early 2000's when he decided to retire and be a grandpa to the 4th generation of Ricart Automotive kids!

Stairway to dealin

Fred strummed his way to heavenly savings!

Mr Vanman

Fred showed Central Ohio how Mr Vanman could make your dreams com true with Conversion Vans!

MORE Power Deals!

Fred parodied a popular TV show and built BIGGER deals!

Mystery Car

Fred offered a "Mystery Car" covered in guitars and ended up selling 62 Ford Tempos in ONE DAY!

More tool time

Fred always gave the "deal" more POWER!

Mrs Vanman

That's Lynn Ricart in the middle. She actually sang, danced and acted in over 300 commercials for the Ricart Dealership

barbershop 1997

Fred and Lynne actually learned how to Tap Dance for this memorable series!

Studio Production

Fred would play his guitar everywhere and this studio session actually turned into a commercial

Columbus 1992 Celebration

Fred would do anything to entertain the public. Rarely did he even place a deal in the spots!

Ragtop

Fred cruised the streets of Central Ohio and jammed out with explosive tunes!

Unplugged

Fred claimed to "Deals with low payments" on this spot played at halftime of the BIG National football game.

Vanman

The girls reminded Fred..."Please don't sing!"

Gettin Picky

Lynne claimed that it was "OK to be Picky" in this shopping country-style TV spot

Goalie

Fred put on skates and dawned an "extended" neck Fender Guitar for this Goalie spot during the 94 Olympics

Ricart Junction

"Chuga Chuga" Fred yelled to get the actors in time with his musical version of the Ricart Junction

T-bird

Singing a favorite old-time classic song, Fred and Lynne put the Ford T-bird on center stage!

Skateboard

Fred had a mean wipe-out in this spot but didn't miss a beat as he rolled out of the fall and says "We're Dealin" to the camera!

Olympic Snow Ski

Lynne did the obstacle course for this series of Olympic TV spots

Olympic Gold

Fred created gold medals for the challenge in this spot

Soda Shop

A "Flashback" to simpler times was the inspiration for this series

Sold You Too

Lynne took over a local night club to produce this performance

Arnold- Schwarzenegger

Arnold and Fred team up to promote the Arnold Sports Festival in Columbus, Ohio

Boogie Wheelin Dealin Boy

Reminiscent of war-time songs, Fred and Lynne really brought it home with this one!

Car Deal Hunter

Fred approached wild animals and wrestled a gator to show the "Only safe place was the Ricart Mega Mall"

Dealin Time

Dealin bigger!

Flashback

"They Deal Together"

Ferris Wheel

Fred HATES heights but did what he needed to do in order to announce a sales event!

Donkey

Just horsing around!

Flashback

"Fred...That's my name! Don't wear it out!"

 

Rick Ricart (Son of Fred Ricart) continues the legacy of his father. But he has added his own flare to the productiuons! Rick targets a new audience that relies on YouTube more than conventional TV for their video needs

Here is a scrapbook of just a few of the countless spots that Rick has produced over the bast few years. Get ready, because we see a LOT more video productiopn on the horizon!

Ronald McDonald House

Rick Helps promote a good cause! Trade in your old car for a donation!

Cornfield

Rick gets permission from a farmer to "spell" Ricart in his field with an old vehicle!

Foreigner Rocks

Rick takes the Rock Band Foreigner for a test Drive in a ford Raptor...OFF ROAD!

American Jewelry and Loan

Rick gets tossed out of Pawn Shop for offering TOO MUCH for items they want to pawn!

American Jewelry and Loan

American Jewelry and Loan

Arnold and Rick

Arnold discusses public plans with Rick as they have yet another RECORD year for the Arnold Sports Festival!

Ford Grand Opening

Rick decides to "blow up" his old Ford building to make a new, state-of-the-art facility

Rick and Arnold

Rick pitches Power, Beauty and Speed at the Mega Mall

Drive them all

Rick takes vehicles to the test track where he prceeds to spell out "Ricart" with tire marks on the pavement!

After School All-Stars

Rick helps promote a charity football game

Top Place to Work

Rick thanks his employees for making Ricart THE #1 place to work in Central Ohio

So many Cars

A sea of vehicles

Revive YOUR Drive

Rick fends off the zombies in a spot showing how to make your "drive" come alive with a new vehicle!

Take me out to the Mega Mall

Rick hit some home-runs with his baseball themed campaign

Ford HUGE sale

The explosion sends Rick a "thousand feet into the air" as he blows up another building

Cornfield Dash!

Rick actually DROVE this car through the cornfield, got lost, and returned to the roadway!

Super Football Spot

Rick shot a TV commercial in his own living room for the very show he was "watching!"

 

FIND US

Ricart Automotive

4255 S. Hamilton Road

Groveport, Ohio 43125

 

info@ricarthistory.com


Tel: 614-836-5321

SALES HOURS:

Mon - Fri: 10am - 8pm

​​Saturday: 9am - 8pm

​Sunday: 12am - 6pm

SERVICE HOURS:

Mon - Fri: 7am - 7pm

​​Saturday: 8am - 5pm

 
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© 2016 Ricart Automotive